The Need
Ticketmaster was a legacy brand that was dominating the marketplace but brand sentiment was less-than-awesome. Help Ticketmaster articulate their purpose.
During a nearly two year AOR engagement, we created the outward-facing brand line Live Only Happens Once based on our newly formed purpose of delivering unforgettable live experiences. We worked closely with their internal brand, creative, and marketing teams to turn that purpose into ownable visual and written system that could be consistently translated across categories of the business.
And then we really got to work…
We helped their rebranding efforts, transforming from a performance-driven sales platform into something emotive, aspirational, and emotional.
And worked with external partners like the NBA to amplify that message within their brand expressions…
And created high-volume, high-quality digital performance assets.
(Between 300-600 assets per week)
We created authentic campaigns utilizing UGC to encapsulate unforgettable moments and the value of live experiences.
Like this Vikings unit featuring real reactions to The Minneapolis Miracle which ran as rich media banners and in social. We created these for most every team in the NFL, NBA, NHL and more, as well as Lady Gaga, The Chainsmokers, The U.S. Open and more.
Much, much more, including…
Roughly 55,000 digital display, social, rich media and TVC assets.
