Here are some selected TikToks. We concepted a TON of creatives for the other platforms, but these performed better because they were platform-optimized. There were other gameplay-focused assets, but they don’t hit the social-first mark like these do.

To build towards a strategic, well-messaged, socially-optimized, slightly unhinged launch we build EIGHT weeks of content across all major social channels. To fulfill that calendar sanely and sustainably on a small budget, we built serialized content concepts that could flex to adhere to weekly messaging pillars and current social trends.

We had to do a lotttt of education, pre-vetting, and outlining before we could get to the scripting process.

But it’s aaaaaaall worth it when you can carefully execute, with laser precision, a cat drooling at food-themed in-game LEGO car builds.