The Need
A launch campaign for the summer’s hottest new RC car meets AR toy meets video game.
The Insight
Elder millennial dads would give anything to feel the rush of getting that radical new ‘90s toy.
Launch Video – Product Photos – Paid Social – Website – Key Messaging
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Launch Video – Product Photos – Paid Social – Website – Key Messaging –
Race Your Reality
Prey on tap into the nostalgia of elder millennial dads with the unbridled energy of early-‘90s toy commercials.
Capturing AR products is not easy. In addition to a full suite of product, packaging, and marketing photos, we shot the trailer twice, once in Altered Reality and again in Live Action. And there was a cat. A very expensive cat. (He’s in there for about 6 frames, sooooo… worth it)
We also created an e-commerce site, from scratch along with all their media assets but the cat had a very limiting contract, c'est la vie. LINK