The Need
A launch campaign for the summer’s hottest new RC car meets AR toy meets video game.
Launch Video – Product Photos – Paid Social – Website – Key Messaging
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Launch Video – Product Photos – Paid Social – Website – Key Messaging –
Race Your Reality
Bring back the unbridled energy of early-‘90s toy commercials to hook elder millennial dads and blend our world with the world of Hot Wheels.
Capturing AR products is not easy. In addition to a full suite of product, packaging, and marketing photos, we shot the above trailer twice. Once in AR, and again in Live Action. And there was a cat. A very expensive cat. (He’s in there for about 6 frames, sooooo… worth it)
We also created an e-commerce site, from scratch along with all their media assets but the cat had a very limiting contract, c'est la vie. LINK