The Ask
In a reality sans physical events, how can Oculus and Portal brands evangelize and educate?
Product Launch Videos — Explainer Content — Organic & Paid Social — Influencer Content —
Product Launch Videos — Explainer Content — Organic & Paid Social — Influencer Content —
Engaging, Energetic, Instructional
We quickly developed production strategies that were Covid-safe and created multiple pillars of content…
A chatbot that used AR to educate on new and important product features
(We named it T1-N3)
Enticing live-streaming instructional demos with in-VR guidance
(Produced virtually, and Covid-safe)
Influencer-led
product explainer videos in authentic tones of voice
(Including a 360 video from the one and only Potato Jet)
And much, much more…
(Including product photography, website designs, gifs, social media assets, animations, and art direction)
Then, just to keep things interesting, we were hit with a
Major plot-twist
We awoke to our months of top secret, code-named, high security work leaked… EVERYWHERE. In a time of a Worldwide pandemic, a presidential election, and Congressional grillings on the most powerful technology CEOs in the world; our content was trending, and it was suddenly EVERYWHERE.
(And no, it wasn’t our leak, WHEW)
(Click to read the article that was my very own personal nightmare for a few days)
But hey, at least
they liked it
We quickly pivoted and did a deep dive into the data on reactions based on social media commentary and sentiment and the results were pretty damn good. Not only did the audience like the tech, they liked our videos. Double-whew!
