The Mission

Create an action-packed broad awareness campaign starring influencers to celebrate the launch of Call of Duty: Warzone Mobile while delivering their tagline “Mobile Just Got Real” aaaaand including gameplay

Organic Social (Kinda) — Influencer Marketing —

Organic Social (Kinda) — Influencer Marketing —

The Operation

What if influencer content, but ads?

Through a whole lot of teamwork and collaboration with our client team, the influencers themselves, and cross-operational department agency teams, we broke a ton of social media best practices (I mean, end cards on influencer content? Really?) while creating exciting, engaging content. We briefed the influencers to do what they do best (9 in total), while adding CG gameplay moments and tons of branding to meet client needs.

We also answered the question: “What if the influencers looked directly at the camera and said the tagline?”

Did I mention that we got Mike @#$%ing Tyson right before his big Jake Paul fight announcement? Yeah, we did that. And he’s still scary. {shudders}

2024 CLIO

USE OF INFLUENCER
AND TALENT

We even won one of those nifty awards. And somehow, perhaps miraculously, despite TikTok throttling the ever-loving hell out of our content, we surpassed our lofty KPI targets. And there was much rejoicing.

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