The Need
Gen-Z-focused content that shows the bite-sized fun that Pokémon GO can inject into the everyday.
Lifestyle Campaign — Paid Social —
Lifestyle Campaign — Paid Social —
_____ & GO
What if Edgar Wright and TikTok-style edits had a baby, and that baby wanted to disrupt your day in the best possible way?
Our creative platform, _____ & GO, was designed to invite new Gen-Z users into the world of Pokémon GO by showing how frictionlessly it fits into their every day routine. We created highly-targeted, media-optimized vignettes for our short-attention-span-having Gen-Z new user audience. Each video touched on different affinities for our NA/LATAM potential new players.