The Need
Gen-Z-focused content that shows the bite-sized fun that Pokémon GO can inject into the everyday.
Lifestyle Campaign — Paid Social —
Lifestyle Campaign — Paid Social —
____ & GO
What if Edgar Wright and TikTok had a baby and that baby wanted to disrupt your day in the best possible way?
Instead of one hero anthem, we created highly-targeted, media-optimized vignettes for our short-attention-span-having Gen-Z new user audience. Each video touched on different affinities for our NA/LATAM potential new players.