Authentic family casting

Through some really good data, we learned that most consumers dreaded the following:

• Losing access to the freshest content and their favorite live sports

• Missing out on one of the nostalgic aspects of classic TV: the remote

• Giving up on the possibility to watch anything, whenever the hell they wanted

  So we casted real families, gave them the product, and let them give their firsthand cord-cutting experience, unscripted, we swear.