The Need
Create ownable takeovers of the NBA and NHL Stores in NYC
Live Only Happens Once
We developed and brought to life Ticketmaster’s
new rallying cry in two iconic physical spaces.
Worked arm and arm with Ticketmaster’s fantastic creative leadership
Created a cohesive campaign within two highly restrictive brand guidelines (NBA & NHL)
Led the NHL to shoot in high-def for the first time in history (no, seriously)