The Need

Create ownable takeovers of the NBA and NHL Stores in NYC

 
 

Live Only Happens Once

We developed and brought to life Ticketmaster’s
new rallying cry in two iconic physical spaces.

  • Worked arm and arm with Ticketmaster’s fantastic creative leadership

  • Created a cohesive campaign within two highly restrictive brand guidelines (NBA & NHL)

  • Led the NHL to shoot in high-def for the first time in history (no, seriously)

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Ticketmaster Live Draft